I love Trampa. i want to build one. But as a Silicon Valley entrepreneur type of guy, they baffle me. When eskating ramped up they had what we call first mover advantage: mountain boards are durable and rugged, just what boosted boards need for last mile applications.
But what happened? They remained focused on mountain boards. And kite boards. Don’t send me hate email yet: all I am saying is that last mile applications are 30x the market share of mountain anything.
Then along comes an artist like Kaly, using some Trampa components, that point the way to a rugged urban future where low slung commuters whisk their way to work in style. How does Trampa respond? They cancel the Holypro deck that everyone loves.
(As CEO I would have bought the Kaly brand or hired him or at least copied him until I could get my own enclosure strategy and urban board figured out. Sorry, it’s business.)
Meanwhile, marketing and social media are battling for the billion dollar eboard future. What will win the day? BRAND. Go check out the Trampa YouTube channel. Maybe 400 subscribers. Kaly has a bigger social media presence.
Don’t blame me. I’m trying to help. Maybe they will continue to be just our little secret. But I’m baffled.