There was a time when Enertion was the domininate due to the lack of options out there for DIYers. His motor mounts or TorqueBoards motor mounts were the only real options. Now, there’s so many options. There blueprints for at least 4 different motor mount designs on this forum that anyone can cut from a cnc machine. There’s many options for buying one’s already cut too. There was a need at one point for Enertion to supply parts to the community, because without it, most everyone would have struggled to build a board.
But now that the market has become more diversified, this community will do fine without Enertion selling every little part. He’s smart to move into the complete market, as he can control the customers use of his products more so. Right now, it’s hard for him to look at a customer who has a broken product and determine if it’s his fault, or his customers fault that it’s broken. With completes, a VESC blows up, and he can say it was likely not the customer, unless they did some setting changes that were not recommended. I believe in the end, he will have less complaints and less replacements, resulting higher profit margins. He also doesn’t even need to touch your products anymore, as they will be assembled in china. This will save a huge amount of time and energy, which he will redirect to what he’s best at doing, marketing.
It’s not really hard to see why he’s going this way. If anything, the parts market with benefit, as customers will turn to other sellers on the market.