Live Seminar: How I sold $2 million worth of ESK8 gear in 24 months

General Discussion
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I’d be very interested to learn about how you grew your business from a smaller one man operation to the full scale production it is now.

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What was the process like moving from your garage to china?

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Ok, mmmm

I think if you follow the core strategies that I will discuss you can achieve the result automatically.

of course, there are lots of details that i simply cannot discuss due to time, its 3-4 years of time & perseverance that eventually made it happen.

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that’s probably something i can reflect on in 12 months from now, still a work in progress.

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I’d be interested to know how someone new to this industry would find and choose manufacturers and suppliers. And what important things you’re experiences have taught you from dealing with them. The whole behind the scene process going from a design or idea all the way to production and sales is kind of a mystery to me. It has been fun and interesting watching the creation and evolution of your Raptor 2, though.

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Countdown until the seminar starts:

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##Starting in 55mins.

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SUMMARY OF VIDEO:

#1 Knowledge

  • Understand the niche market fully before you do anything.
  • Know yourself before doing anything.
  • Be yourself, your best self

#2 Unique Selling Proposition. Why are you different / better.

  • Product development, innovate - Don’t copy
  • Niches, choose a battle you can win easily.
  • Low price is not a USP

#3 Sales. Selling, Merchandising

  • If your gear looks like shit you have lost. Take amazing photos.
  • You need a very good looking website, it must be mobile compatible.
  • Educate people about your products, but also just help people, even if it means selling another product.
  • Be honest, be humble, service your customer to your best ability.

#4 Price, profits & making money

  • Never compete on price alone.
  • Make at least 50% GP or you will fail.
  • If you don’t make money you don’t have a business.
  • Invest profits back into the business as much as possible.

#5 Scalability

  • 80% of your profit comes from 20% of your products
  • The Top 20% of your customers generate 80% of your profit.
  • 80% of your time is spent working on stuff that generates just 20% of your revenues.
  • 20% OF EVERYTHING YOU DO IS RESPONSIBLE FOR 80% OF YOUR SUCCESSES.
  • Find out what that 20% thing is that generates 80% RESULTS. Only do that.

#6 Start Now. Reid Hoffman “If you are not embarrassed by the first version of your product, you’ve launched too late”

Nike “Just Do it”

Gary Vaynerchuck “ideas are shit, execution is the game”

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31

Thanks for the summary, I was driving and completely missed out (I was pretty pissed) but at least I can go back and watch it over.

Thanks again!

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32

Aww man I missed it too, say July 13th and assumed tomorrow (Doh!)