The irony is a part of it… 
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Then its not for them. The educated and well read will see the message intended. Its not that hard to decipher it lol.
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“Safety is not an option” to me, means:
So I do indeed think it’s a mistranslation if safety products are your wares.
“Safety is not optional” may be a much better slogan.
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Thanks, we’ll reconsider. Our slogan is “DOWNHILL ALL THE TIME”
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If I’m trusting their shit with my life, I’m gonna need safety to at least be an option 
Lol @b264 @LazyRolling you guys might wanna get on that, btw cool wheels
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man you crack me up. I think you should be a stand up comedian. You’re in the wrong profession imo lol
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Why is this under the used item for sale category?
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New is not an option
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Agreed , I want to see how it looks after at least 10 miles
It is a cultural thing. "Safety is not an option"makes sense in my language. Breathing is not an option. Sex is not an option. Do ya feel me?
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YES! If you replace failure with safety in this image, then safety cannot be chosen.
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Holy shitballs you guys like picking at nits. “Safety is not an option it is a prerequisite” to all you semantic obsessed looneys
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that is shit balls. two words damn it. HA. HA. HA. HA. HA. HA.
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